MobileWeb.be and Pumbby receive Mobistar Innovation Award
Brussels, January 8, 2009

MobileWeb.be has been awarded with the SMS/MMS Award at the annual Mobistar Multimedia Innovation Awards. This prestigious award was acknowledged to the mobile concept of Pumbby, which allows to earn money in exchange of free mobile advertising messages.

MobileWeb.be, five years of innovation
The innovative mobile solutions of MobileWeb.be have been praised many times at the Mobistar Innovation Awards. This year's award follow previous prizes for their Mobile Tools (2004), Laundromat SMS service (2005), Samsung Fun Club (2006), Helpi (2007) and Audi dealer locator (2007). Danny Lein, Managing Director of MobileWeb.be: "This award is a great recognition of all the work we invested in our client applications. It stimulates us to continue our quest for new and innovative mobile products."

Pumbby, innovative mobile advertising platform
MobileWeb.be won the 'SMS/MMS Award' for the mobile application that was developed for Pumbby. Members of the Pumbby service can earn money or simply receive a reduction on their mobile subscription. In exchange they have to accept mobile advertising messages on their mobile. In their Pumbby account they can define the maximum amount of messages they want to receive. If they personalise their profile, the advertised products will match their preferences. The concept has become very popular, especially among the younger audience.