High attendance at Web Goes Mobile seminar
Brussels, November 24, 2006

There is more and more interest from the business world for the Mobile Internet and its many possible applications. That was clear from the high attendance at the 'Web Goes Mobile' seminar, which MobileWeb.be organised on Thursday November 23rd in the GUGA in Diegem. Three keynote speakers presented their field experience with the mobile internet.

Reinoud Bosman, Information Architect at MediaCatalyst, stressed the importance of a adapted design of the mobile internet site, with as main message: keep it simple.

A well worked out site, with a thought-out strategy to attract visitors can cause an enormous impact.

This way the mobile site that was developed for Sony Ericsson, for their sponsorship of the World Tennis Association (WTA), attracted up to 10 times more visitors than the specific campaign web page in the same period.

The mobile internet site of the Samsung Fun Club also proves the potential of such a business model. Since the launch of the Samsung Fun Club in 2002, Roel Van Eersel of Mocreate has experienced that the management of a mobile site strongly differs from that of a internet website.

Samsung was the first market player that used mobile content to stimulate the sale of mobile handsets. At the same time, the sale of mobile content itself was on the rise. This caused Samsung Benelux to be number one in Europe regarding content turnover within the Samsung Group. In Belgium, the Samsung Fun Club receives 10.000 visits a day.

Jean-Pol Boone of Universal Music presented the mobile strategy and campaigns of Universal Music Mobile. For a record company, the promotion of their artists means that each time a new brand needs to be positioned. The mobile internet can play a very interesting role here, like in France where separate mobile sites were setup for several different artists, each promoted on Gallery. Universal Music evolves more and more towards a fully independant medium.

Finally, Danny Lein, managing director of organiser MobileWeb.be, gave a detailled overview on the introduction of PlazZza in Belgium. With the launch of the Samsung E500 on PlazZza, MobileWeb.be recently scored an exclusive in Belgium. A video referred to big sister Gallery, which successfully operates in France for the past three years already and which counts more than 1000 service providers in its directory at this moment. The Belgian operators are convinced that in the coming months the PlazZza initiative can grow to become a powerful tool for mobile marketing.

For more info, go to www.WebGoesMobile.be or send an email to contact@mobileweb.be.