Samsung launches first PlazZza campaign
Brussels, November 15, 2006

Today Samsung, in collaboration with MobileWeb.be and Mocreate, launches the first mobile marketing campaign that makes use of PlazZza. For the introduction of the new GSM model Samsung E500, there will be advertisements in French and Dutch speaking magazines, such as Flair, Libelle and Télémoustique. The advertisements will entice the audience to react by mobile through PlazZza and the new 4444 SMS service. PlazZza is the portal for Mobile Internet sites, recently launched by the Belgian mobile operators.

PlazZza and 4444, the new interactive tools for mobile marketing
Samsung gives a powerful impulse to mobile marketing by combining the publicity for this modern GSM to the multiple possibilities of the recently launched PlazZza service. The consumer can get informed about the Samsung E500 by sending a free SMS with the hitcode ‘Samsung’ to the shortcode 4444. He will then receive a direct link to the Samsung Fun Club mobile site. He can also easily find the Samsung mobile site on the PlazZza portal site.

Samsung Mobile Showroom
“This PlazZza campaign clearly illustrates the modern and trendy lifestyle of both the producer and the end user” says a satisfied Serge Vandriessche, marketing manager at Samsung. For the introduction of the Samsung Ladyphone, the E500, the telecom company chose to have a large scale campaign in the Belgian press, with advertisements in which the reader is encouraged to react PlazZza. Via the mobile site visitors get a clear overview of all the information needed on the new Samsung phone. They can also participate to a contest to win a E500 GSM.

MobileWeb.be, first provider of PlazZza and 4444 in Belgium
MobileWeb.be was in charge of the full integration and organization of this PlazZza campaign for Samsung. “Mobile marketing via 4444 and PlazZza is clearly taking off. It offers many innovative possibilities for mobile interaction between advertiser and consumer.” adds Danny Lein, Managing Director of MobileWeb.be.
On November 23rd, MobileWeb.be organized the ‘Web Goes Mobile’ Seminar where three international case studies were presented on the impact of the Mobile Internet on business & marketing strategies. Info: www.WebGoesMobile.be

Mocreate, the online media agency behind this campaign
Roel van Eersel of Mocreate is glad that Samsung has taken this first step. “This is a perfect example of a cross-media campaign in which the user immediately receives more information about the product, in this case the Samsung E500, through his mobile phone.” The showroom is an addition to the Samsung Fun Club in the Benelux, which was also developed by Mocreate. With 10.000 people visiting the site daily through their mobile, the Samsung Fun Club is one of the three biggest mobile portals of Belgium.

For more info, please send an email to contact@mobileweb.be.