MobileWeb.be
introduces Club Brugge on PlazZza
Brussels, December 15, 2006
MobileWeb.be has presented her new mobile
internet campaign, which introduces the new mobile site
of soccer team Club Brugge on PlazZza, the search engine
portal for Mobile Internet sites, recently launched by the
Belgian mobile operators. This WAP site contains an informative
part as well as interactive services, allowing the user
to stay updated by SMS about game results and dates.
PlazZza and 4444, the new interactive
tools for mobile marketing
Club Brugge is one of the innovators that uses the multifunctional
marketing possibilities of the PlazZza service. In November,
MobileWeb.be already made headlines with their first PlazZza
campaign for telecom giant Samsung.
The consumer can inform himself on Club Brugge by sending
a free SMS with the hitcode ‘FCB’ to shortcode
4444. He will then receive a direct link to the mobile site
of Club Brugge. He can also easily find this site on the
PlazZza portal site.
Club Brugge, top player on the market
“Soccer fans are more and more involved with their
favorite team. The site of Club Brugge allows them to stay
uo to date on the dates of the games, the results and so
much more, just by using their mobile!” explains Kevin
Vlerick of GSM Sport, who took care of the design of the
mobile site of the premiere league player. The community
feeling of the fans is stimulated by the Mobile Fan club,
which sends weekly updates with news, discounts and advantages
to their mobile.
MobileWeb.be, first provider of PlazZza
and 4444 in Belgium
MobileWeb.be was in charge of the full integration and organization
of this PlazZza campaign for Club Brugge. “Mobile
marketing via 4444 and PlazZza is clearly taking off. Following
the success of the Samsung Fun Club, Club Brugge is the
second large player using the many innovative possibilities
that are being offered by this new marketing medium.”
adds Danny Lein, Managing Director of MobileWeb.be.
On November 23rd, MobileWeb.be organised the ‘Web
Goes Mobile’ Seminar, where three international case
studies were presented on the impact of the Mobile Internet
on business & marketing strategies. Info: www.WebGoesMobile.be
For more info, please
send an email to contact@mobileweb.be.
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